Google Will Soon Stop Scanning Your Gmail to Sale its Ads




Google announced on June 23 in local time, that it will soon stop scanning the emails of its free Gmail users for the purpose of delivering personalized ads later this year. For most consumers, that would be an entirely good news, that Google's finally giving up its long-standing habit of going through your inbox to see what you're interested in, and then publish its ads in head page of your Gmail.

The Development of Long-Standing Habit 

The long-standing habit began from 2014 since Google had launched free email service Gmail, it scans the user's email content to promote targeted advertising. For example, when a user read about running in his/her mail to friend, this user will find the sport shoes of some Nike or Asics on his/her mail head page.

You might say “this habit” seems like a smart action, but some consumers will be scared away by this insulting scanning without notification of users. In fact, this is more like a privacy disclosure same as wire-tapping. The privacy is the foremost concern issue of consumers now. Not saying who else want their mail account to be full with ads all day when you log in.

Google Gmail  has 1.2 billion users in all in the world now.

Good News to Stop


The good news is that it’s going to stop. Google is bringing free Gmail — which now has over 1.2 billion users— inline with G Suite later this year.

“Consumer Gmail content will not be used or scanned for any ads personalization after this change,” the company says. “This decision brings Gmail ads in line with how we personalize ads for other Google products. Ads shown are based on users’ settings.”

If you don’t want to see ads in your head page in Gmail, you can easily disable ad personalization at any time from within your Google account settings.

The end to scan the mail content of users in Gmail doesn’t mean users won’t see any ads again. Google can still deliver ads by searching histories, YouTube browsing, and other Chrome activity as long as you’re signed into your Gmail account

“G Suite customers and free consumer Gmail users can remain confident that Google will keep privacy and security paramount as we continue to innovate,” it continues. “As ever, users can control the information they share with Google at myaccount.google.com.”

Comments

Post a Comment

Popular posts from this blog

App Introduction: What is Dropbox Desktop Application?

Image
Today I’ll introduce an interesting and useful application—Dropbox. Dropbox is an online storage service created by Dropbox Company, and it could synchronize uers’ files on the Internet through cloud computing, users can store and share files and folders. Dropbox offers both free and paid version, there are a variety of client software and web client page in different operating systems. The downloadable Dropbox desktop application—also known as the desktop client—runs on Windows, Mac, or Linux operating systems and gives you access to your Dropbox directly through a folder on your hard drive. Different systems requirement to run Dropbox, check this page to know which version you can download for your device. In its official web page, Dropbox is described as securely share, sync, and collaborate, and is the secure file sharing and storage solution that employees love and IT admins trust. Talking about the storage and sharing software, Google Drive also be served as powerful
Read more

New Way into China? Facebook Secretly Launched a Mobile app in China

Image
According to the report of New York Times , Facebook has secretly launched a mobile app in China market. And together with Google is began to provide free translation App in China, seems the huge Chinese market is still the heat pot of top technology companies in the world. The news was first reported by The New York Times, Facebook had ready to launch a photo sharing app on May, which named Colorful Balloons, but there is no trace of Facebook name, rather than the name of Youge LLC. "Colorful Balloons can group users' phone pictures and videos based on time, locations and characters. It can help you create albums and share them with friends and family," the description reads. The last update of this app was on July 20. Thought Facebook have been always trying to land in China, it always fails at the end just as other companies due to the internet policy of Chinese government. The Chinese users could not use Facebook since in 2009, and Instagram which is
Read more

6 Best Browser for Mac OS 2017 Every Mac User Should Know

Image
Which one is the best Mac web browser in 2017 in your opinion? From Safari , Chrome , Firefox and Opera , here are six internet browser apps for macOS & Mac OS X that are well worth a try. Today I’m going to share some popular browsers on Mac OS X in 2017, do you have a look on other Browser except the default browser Safari on Mac? Browsing is highly important nowadays. People often rely on the internet for news, entertainment, and social tools. Believe it or not, it seems that people can’t live without computer, unless not for long! Just keep reading to find out which one of browser that you had used once before! Best Web Browser For Mac OS X In 2017 It’s quite hard to say which one is the most favorite and most used by Mac users in iMac, iPad and MacBook, but I still pick up some typical which remembered with its Quality, Performance and User Experience. No.6 Safari Technology Preview Apple Releases Safari Technology Preview 32 with new features for Safari 1
Read more